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The Dawning BulbTMwas
an occasional (whenever I had the time to put one together) and free
e-newsletter.
The
content of each issue varied. But there were always articles offering tips
and helps on writing, computing, creativity, software, or some other aspect
of communications, as well as commentary and publishing industry news.
Subscribers to The Dawning BulbTM
e-newsletter also received notifications of writing projects and calls
for contributions, as well as notices of new releases from Epiphany Lane
Press, and related information.
Below are selected articles from past issues of The Dawning BulbTM.
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Talking (or writing) on thin ice & down rabbit trails
Three approaches and six tips
for keeping on track.
Have you ever been in a lively
discussion when you realize that you’ve talked past what you know on the
topic, yet were still talking about it? Or else you took a conversational
wrong turn down a side path with no clue how to get back to the main topic?
You’re on conversational thin ice or lost on a rabbit trail, and in good
company with the Peanuts gang!
These same things happen in writing.
When imagination or material runs thin the temptation is to resort to
flowery embellishment, adding unnecessary words and repetition of
ideas, or to wander off on a loosely related tangent. To pad or
divert, that becomes the question! Neither is a good choice.
»
Click here to
read the complete article...
Writing the right style
Pen, pencil, or crayon?
Just as we can use various tools to
write with, such as a pencil, ballpoint, fountain pen, crayon, or marker,
these can also describe different types of writing to fit different needs.
Elements that play into defining need include your audience, the action you
want them to take, the medium you will use, your budget, the timing
involved, and the consequence of your message.
»
Click here
to read the complete article...
Do you BUBNU?
Before your stuff is trashed...
Do you drool
over a competitor’s slick, glossy, artsy, incredibly
gorgeous full-color multi-fold brochure, thinking, “If only
I could afford a fine print piece like this…?” I don’t.
Instead, I often wonder why they bothered to waste so much
time, effort, and money to create a fancy piece of trash!
Yes,
trash.
»
Click here to read the
complete article...
Random
Evolution vs. Intelligent Design in Communications:
We don’t need
more information; we need more of each other. In
the most simplistic terms, random evolution (RE) entails time +
chance and some other impersonal erratic stuff to eke whatever
pops out the other end of the process. Kind of like the hit and
miss approach and not unlike some communications efforts which
miss more than hit. Intelligent design (ID) entails
intelligence and design driven by personality. When ID is applied
to communications, what is created is, more often than not,
relevant and effective to business or organizational goals. Even “evolutionary”
communication, which is just another way to say that something has
changed from one thing to another over time, involves – or had
better involve – both intelligence and design, again, driven by
personality. This encompasses elements such as intention, purpose,
plan, focus, strategy, and the like. Plus people. Essential to
communications is the human, personal factor. (Includes a Case
Study).
»
Click here to read
the complete article...
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